Welcome to the British Council Brand Site

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Brand framework
Tone of voice
- Our editorial style guide
  - Most frequent errors
  - Words and phrases to avoid
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  - 1-9
- Our tone of voice
- What our tone is
- What our tone is not
- Talking as the brand
- Flexing for your audience
- Writing for different channels
- Your writing checklist
- Commissioning a copywriter
- Plain English
Visual identity
Partnerships
Downloads

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The United Kingdom's international organisation for cultural relations and educational opportunities. A registered charity: 209131 (England and Wales) SC037733 (Scotland).

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